We are Naluna. We help you and your company navigate the path.
OUR PEOPLE
Meet our team of founders. With over ninety years of combined experience, we are your guides to reach your summit.
Jochen Frey
Alex de Carvalho
Yuri Van Geest
Alex de Carvalho
Alex’s career uniquely integrates global corporate expertise and engagement with indigenous and ancestral practices. Fluent in five languages and with experience across five continents, his multicultural background allows him to seamlessly connect diverse worldviews.
In the realm of media and technology, Alex has been a dynamic force, co-founding startups and leading initiatives in major tech firms, teaching new media at the university and graduate levels, as well as building large local tech communities.
Alex’s journey in the realm of ancestral wisdom is rooted in the sacred rituals and practices of the Lakota, complemented by disciplined and transformative experiences that converge to form a comprehensive path to personal and spiritual growth, reflecting a profound connection with both the self and the natural world.
His journey into ancestral wisdom has shaped a holistic approach to leadership, emphasizing self-awareness, strategic efficiency, and authenticity. Alex's guidance is particularly geared towards empowering executives to transcend limiting beliefs, fostering a leadership style marked by insight, intention, and adaptability in a rapidly evolving business landscape.
Jochen Frey
Jochen Frey has dedicated his career to mastering performance, flow, and teamwork. As an executive coach, he empowers CEOs, founders, and high agency individuals to surpass their known limits, fostering top performance in personal, professional, and team contexts. Jochen’s coaching practice rests on 20-year journey as a serial entrepreneur and board member in Silicon Valley where he built organizations, developed products and innovated technologies used by major organizations worldwide.
Jochen's unique coaching methodology is enriched by his background as an engineer, competitive athlete, and a lifelong student of consciousness. Combining practical professional experience with deep flow states, Jochen offers transformative strategies that meld cutting-edge performance research with ancient wisdom. His approach is tailored to modern leadership challenges, pushing boundaries in corporate and personal realms.
In his pursuit of transformative growth, Jochen's passion extends beyond personal achievements, focusing on inspiring and nurturing excellence in others. He is committed to unlocking extraordinary capabilities within each individual, guiding leaders through complex landscapes, and fostering a culture of profound personal growth and organizational excellence.
Yuri van Geest
Yuri van Geest's career embodies the philosophy that "work is love made visible" and demonstrates a profound belief in "mind over matter." His professional journey began in the technological realm, where he played a pivotal role in making the invisible tangible and programmable. Yuri's influential contributions span across global platforms like Singularity University, Mobile Monday, and the Quantified Self movements, marking him as a visionary in the tech space. As a co-author of "Exponential Organizations," which has been recognized as one of the most impactful business books globally in the last decade, his insights have shaped modern business thinking.
However, Yuri's path took a significant turn as he delved into the realms of nature, regeneration, and consciousness. His exploration into inner journeys and the heart led him to embrace indigenous wisdom and various organic mystical experiences. His profound experiences in these realms led him to join PAUA and TeamNXT, where he integrates indigenous values into the essence of life and work.
At Naluna, Yuri focuses on bridging the mystical with the material in the corporate world. His approach marries corporate efficiency with the depth of indigenous practices, guiding leaders towards a holistic and authentic business paradigm that honors both the rational and the intuitive.